Owning your brand

Owning your brand

Perhaps your dream wedding is in a field in your favourite battered Converse, holding a jam jar of Pimms watching your mother-in-law fall into a ginormous puddle, or it might be in a country house listening to a string quartet play Canon in D as you sit down for your wedding breakfast on chair covers tied with your favourite coloured ribbon, which, after some thought may have looked better on the head of your newborn niece.  Whatever it is, this is your brand.